Art Essay Example | Topics and Well Written Essays - 1500 words

Art - Essay Example Terre Haute, Indiana is a goldmine for such historical architectural creations. In these regards, the city contains such seminal buildings as the Condit House, the Terminal Arcade, and the Paul Dresser birthplace. Still, perhaps the most historic of Terre Haute buildings is the State Bank of Indiana. This essay examines this building’s Greek Revival architectural style through an examination of its historical, architectural, and aesthetic elements. Analysis While the Terre Haute branch of the State Bank of Indiana officially ended operation in 1859, the bank has remained a prominent piece of local architecture. The branch itself was first formed in 1834. Fig. 1 contains a current image of the bank. As the image depicts, the bank is Fig. 1 State Bank of Indiana currently occupied by Kesler & Kesler law offices. The bank implements Greek revival architecture. One considers that this form of architecture was also prominently implemented in the construction of Federal banking stru ctures at the time. This architectural style was not only reminiscent of the Terre Haute bank, but also thematic among much 19th century American and European architecture. The Greek Revival movement was a significant movement in both the United States and Europe. In large part this movement emerged in the late 18th and early 19th centuries following a rediscovery of many of the architectural and cultural elements that pervaded ancient Greek society. Prior to this period relatively little was known about this Greek culture, outside of what was known from literary sources. In the mid-1750s, however, serious archeological expeditions began into ancient Greece. Perhaps the most prominent of these expeditions were those conducted by James Stuart. Following many of Stuart’s discoveries European elite society assumed a new interest in Greek culture. It was not long before many architectural projects were undertaken, all of them working to emulate the Greek style. Within European so ciety the construction of these building was interpreted as a cultural shift towards a new level of sobriety and restraint and eventually as a means of asserting a new level of nationalism. It was not long before such design principles moved from European society to the United States. In this way Thomas Jefferson was one of the most seminal figures, as he is noted for owning a copy of the book Antiquities of Athens. While Jefferson himself was not an architect he perhaps made the greatest contribution to popularizing the style within the United States, as he hired Benjamin Henry Latrobe as the official surveyor for the country. Latrobe would go on to design a number of buildings in the Greek Revival school of architecture. Among the most prominent of these constructions are the Bank of Pennsylvania and the Supreme Court interior. Towards the 1830s a second Greek Revival movement emerged in the United States. During this period the Latrobe designed the Second Bank of the United State s. There is the recognition then that this bank not only held a conceptual linkage to the Terre Haute building, but also a structural similarity. While a branch of the State Bank of Indiana is located in Terre Haute, Indiana, there were additionally a number of state banks created during the same time. In

MKT 306 Marketing Strategy Research Paper Example | Topics and Well Written Essays - 2750 words

MKT 306 Marketing Strategy - Research Paper Example The marketing strategies should focus mainly on the differentiation aspect and strive towards gaining a competitive edge in the consumer market of oral health care. The report discusses the marketing strategies for the tooth brush named Colgate 360 Precision Toothbrush which is the product of the Colgate Palmolive Company. Toothbrush market is increasing with time and many brands are being introduced on a regular basis in the consumer market of oral hygiene care. For toothbrushes to be successful, it should have innovation and differentiation from the products previously increasing in the market so that it attracts consumers towards buying the product. This plan discusses the marketing strategies for the Colgate 360 Precision Toothbrush. The industry that are involved in health care have the main purpose to make oral hygiene products that prevent diseases in the teeth and gum and provide benefits to the customers. Types of oral hygiene products could be toothpastes, mouth washes, toothbrushes, dental flosses tooth whiteners. etc. The pioneering of toothbrushes started in the era of 3000 B.C and different innovation and products are being developed with advancements and enhancements since that time. The design of the toothbrushes has been constantly changed to ensure maximum cleansing of the teeth. Other features that have been enhanced in the category of toothbrushes in their size, colors, handling positions, bristle textures and types, their shapes etc. Toothbrushes were not given much importance while their selection in the beginning by customers. Gradually with time the focus towards toothbrushes started increasing more and the concern of the consumers towards toothbrush benefits gained more attention. With problems of teeth such as having cavities, bleeding gums etc urged the consumers to buy toothbrushes of better quality and features. These variations have been improvised to ensure proper cleaning in every nuke and corner of the oral

Effects of the Children Act 1989

Effects of the Children Act 1989 The Children Act 1989 has put in place a set of principles which are designed to ensure that children’s needs in situations such as this are cared for appropriately. This means that children should be assessed speedily and have access to appropriate resources within the social services (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) 1-5). This legislation means that the there are procedures in place for the assessment of the needs of children considered to be potentially at risk of various forms of abuse in the family setting. The legislation quotes that this abuse may manifest itself as emotional, sexual and physical abuse or may take the form of neglect. The local authority is given the responsibility for monitoring whether these issues may be arising and where this is so, the social services must intervene and impose the best course of intervention as is necessary (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) 1-5).. Specifically, the legislation makes the following provisions: ‘Prevention of neglect and abuse 4.—(1)Every local authority shall take reasonable steps, through the provision of services under Part III of this Act, to prevent children within their area suffering ill-treatment or neglect.†¦..’. Schedule Two of the Act makes the following provisions: Part I, of Schedule Two of the Children’s Act 1989 provides: ‘Identification of children in need and provision of information (1)Every local authority shall take reasonable steps to identify the extent to which there are children in need within their area.†¦Ã¢â‚¬ ¦..’. One The most important assessment in this scenario is that of the social worker. The Children Act 1989 places duties upon the local authority to care for the children who are potentially at risk in this scenario (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) 1-5). To a large degree the position of the social worker is to discharge this duty. Broadly the issues which are presented by this scenario are relate to poverty, social exclusion, poor parenting skills, mental health as well as child support issues. In this situation, each individual child’s needs must be assessed (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) Ch. 1-2). The child’s mother’s ability to respond to the children’s needs must also be assessed. In the situation described, the children appear to have been neglected, and poverty seems to be a prevalent factor in the continuing neglect. The mother’s description of her own feelings of being miserable and isolated suggest that perhaps there is an issue of mental health difficulties on the part of the mother and that perhaps she may be suffering from depression. Perhaps the most significant factor in this scenario is that there is no child support being received by the children’s father. This matter should be referred to the Child Support Agency who may be able to trace the children’s father and secure child support payments. On a more positive note, the mother seems to be very cooperative and she has admitted that she is not coping appropriately. Due to this it is probably possible to ensure that the children remain in the care of their mother with more support from the social services to assist her in coping with the challenges of parenting. The Children Act 1989 makes provision for what is referred to as an emergency protection order which means that the children can be placed under the immediate protection of the local authority. However, given that the mother appears to be as cooperative as she is, there does not appear to be any need to consider such a drastic measure. A less serious measure which is potentially available to the social worker in this situation is the application for a care order. Such an order commits the children to the care of the local authority. Again, however, given that the problems which are resulting in the neglect of the children appear to be linked to issues which may be r emedied with appropriate support and interventions on the part of the social worker (Cambridgeshire and Peterborough Mental Health Partnership NHS Trust (2006) 3) (Jones, I. and Williams, D. (2000) 1-2) (Scottish Executive (2006) 1), this option, while it could be under consideration for the future is unlikely to be acted upon without attempts being made at less invasive remedies. An aim of the Children Act 1989 is to encourage what is referred to as a multi-agency approach (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) Ch. 1-2) to the problems which may be presented to individuals such as the mother in this scenario. It is likely that the health visitor, the local GP and perhaps some charitable organisations such as the Citizens Advice Bureau may be contacted to assist her mother. Certainly it appears that she may be entitled to more financial support from the social security agency, and if she were willing to attend the local CAB she may be able to get a benefits check which is an assessment of the benefits which she may be entitled to. Two Peter’s needs in this situation are paramount and the local authority are obliged to evaluate how much danger he may be in of being subjected to further abuse (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) Ch. 1-2). The care order which is in place means that Peter has been previously at risk of significant harm. If Peter is returned to the care of his family and suffers any further harm, there may be a case to be made that the local authority and the individuals involved in the assessment of his needs have acted negligently. A care order will usually last until the child is eighteen although applications may be made to the court to discharge care orders. The powers of the local authority, when a care order is in place are the same as parental responsibilities. This means that the local authority are allowed to make decisions about the welfare of the child, where the child lives and what is generally in the best interests of that child until the child reaches th e age of majority. Naturally, this situation brings a number of dilemmas to the fore. Some of these could include deciding whether it is in the best interests of Peter to be returned to his parents, deciding whether it is appropriate for Peter to be allowed contact with his father, and ultimately deciding whether Peter would be more damaged in the long term by separation from his parents or by being returned to his parents. Other dilemmas would include having the responsibility for separating a mother from her child. It appears that Peter’s mother is as much a victim in this situation as Peter is. However, the local authority have a duty to put the interests of peter first. Peter’s father and mother may apply to the court at any time to have the care order revoked but in the circumstances it appears that they may have some difficulty in showing that they will be able to provide a secure environment for the child to return to. Peter admits that he is intimidated by his father and his father has just been released from prison. The plans which Peter’s parents have to marry are a positive sign that they may be attempting to turn things around, however they would be required to show that Peter is no longer at significant risk and that they can maintain a secure home environment for Peter to be a part of. Peter’s parents, and indeed Peter’s father in particular would probably be entitled to have access to the child if Peter consents, but again the responsibility would be on them to show that such contact would be in Peter’s best interests. The Children’s Act 1989 requires the local authority to put the welfare of the child first and in this scenario doing so would involve placing the onus on Peter’s family to convince those caring for Peter and the court that they are in a position to care for him properly, and that they are likely to be able to sustain this for a considerable length of time. Three The Children’s Act 1989 in this situation places a legal duty upon the local authority to ensure that the risks to which this child may be being exposed to are appropriately assessed (Beckett, C. and Maynard, A. (2005) Ch. 1) (Greene, R. (1999) Ch. 1-2). If it transpires that the child is at significant risk the local authority are required by law to intervene and remove the child from the situation which places them at risk. Claire in this situation has bruising to her cheek, and this is likely to be considered to be extremely inappropriate because she sustained this injury at the hands of her father, who has admitted that it has happened before. Claire admits that she has been staying out late however, in the circumstances Claire’s parents need to be in a position to care for her and to discipline her without resorting to physical violence. In circumstances where a child is in immediate danger, the social services can apply for an emergency protection order which enables them to take the child into protective care for a maximum of eight days. This is an option open to the social worker here, however in reality it is far more likely that a care order would potentially be applied for. Before this happens, the social worker must consider whether the child may be able to be left in the care of her family, while being supported through appropriate channels and outside actors. In this scenario, the parents seem to be having some difficulty both communicating with Claire and with disciplining her. Perhaps out of frustration, they have resorted to physical violence as an expression for their inability to do these things appropriately. The situation is exacerbated by the fact that Claire continues to stay out late without her parents’ permission. The social worker in this situation should probably consider whether it is appropriate to make the option of family counselling available to the entire family, and Claire’s opinion that she has had enough of being with her family should be the cause of some concern. Perhaps, as a temporary measure Claire could be placed with other family members, thus putting her in a more neutral setting. Such a measure would give both parties some breathing space and time to evaluate a better solution to the problems, which does not involve physical violence to Claire. The parents could also benefit from training in appropriate parenting skills which will enable them to discipline her more successfully. If Claire continues to be at risk of this violence occurring, it is likely that she would be considered to be at significant risk. In these circumstances, a child protection conference will be held and the social services will be responsible for coordinating an inter-agency plan to ensure that the child is cared for appropriately. This involves liaising with third parties to ensure that Claire gets all the assistance she needs. Perhaps Claire’s teachers could be consulted to enquire whether this treatment is adversely affecting her education, and Claire may benefit from being referred to a counsellor on an individual basis. Bibliography Books Beckett, C. and Maynard, A. (2005) Values and Ethics in Social Work. Publisher: Sage Publications. Place of Publication: UK. Greene, R. (1999) Human Behavior Theory and Social Work Practice. Publisher: Aldine De Gruyter. Place of Publication: New York. Articles Cambridgeshire and Peterborough Mental Health Partnership NHS Trust (2006) Strategy for Social Work and Social Care. Publisher: Cambridgeshire and Peterborough Mental Health Partnership NHS Trust. Place of Publication: UK. Jones, I. and Williams, D. (2000) Preparing for Practice in Wales: The Social Work Process. Publisher: Care Council for Wales and the University of Bangor. Place of Publication: Wales. Scottish Executive (2006) The Need for Social Work Intervention. Publisher: Scottish Executive. Place of Publication: UK.

Nintendo The Survivor Essay -- Video Games Nintendo Essays

Nintendo the Survivor   Ã‚  Ã‚  Ã‚  Ã‚  "Work hard, but in the end it's in heaven's hands." This is a quote from Game Over about the meaning of the word "Nintendo." In the video-gaming market, though, it was really in consumers' hands. Nintendo has always needed to adapt to survive in the market. Nintendo always needed to be on top; it was a company that needed to be ahead of the rest. Nintendo had to set new standards, or improve on an existing product or idea.   Ã‚  Ã‚  Ã‚  Ã‚  The Dutch and Portuguese first brought their card games over to Japan 355 years ago. For the longest time, the kuruta (playing cards) in Japan were Dutch and Portuguese. Fusajiro Yamauchi came along and integrated the cards into existing Japanese games that originally used clams and stones. Fusajiro called these cards Hanafuda (flower cards), and many varieties of games were made using these cards (Game Over). In 1889, Fusajiro founded his own playing card company (Company History). Using the Japanese Kanji characters - nin, ten and do - Fusajiro named his company Nintendo (Game Over). As quoted from the book Game Over, the Kanji characters Nintendo meant "Deep in mind we have to do whatever we have to do," or even "Work hard, but in the end it is in Heaven's hands."   Ã‚  Ã‚  Ã‚  Ã‚  To gain more business, Nintendo needed to reach other regions of Japan. To do so, Fusajiro decided to have symbols painted on the cards that reflect the characteristics of various regions of Japan. Nintendo then signed up with tobacco shops to sell the Nintendo Hanafuda easily around the nation. All was doing modestly well until the Yakuza showed up. The Yakuza, the Japanese equivalent to the Mafia, set up many gambling parlors in Japan. Hanafuda were used for a variety of card games in these parlors, and like in casinos: new games were started with new decks. With these bustling gambling parlors going through so many Nintendo brand playing cards, Nintendo profited handsomely (Game Over).   Ã‚  Ã‚  Ã‚  Ã‚  In 1907, Nintendo started manufacturing western-style playing cards for bringing out a wider variety of card games from the United States of America. In 1927, Nintendo started to put fancy backing on the cards (they were originally blank). In 1949, Nintendo's current president, Hiroshi Yamauchi, came into office (Game Over). Four years later Nintendo became the first company in Japan to manufacture plastic-coated cards. This was done to... ...d a little more excitement to its new system. Nintendo started to release Game Boy Color Games that featured four to five Game & Watch games.   Ã‚  Ã‚  Ã‚  Ã‚  Nintendo has come a long way. From selling trading cards in Japan in 1889 to planning a state-of-the-art video game systems for the millennium. Nintendo changes to meet the demands of their customers, so that they will continue to buy Nintendo products. In the end, Nintendo always seems to come out on top with setting a new standard in the video game systems industry. Nintendo is a survivor and a revolutionist.   Ã‚  Ã‚  Ã‚  Ã‚  To the best of my knowledge, the information above and below is correct. The information above contain some editorial wording. The information below may be slightly incomplete, there were other Nintendo Power references I could not track; The book Game Over contains many other references. Works Cited "Company History of Nintendo of America Inc." 9 Nov. 1999. http://www.nintendo.com/corp/history.html. "Game Boy Advance." Incite: Video Gaming Dec. 1999: 154. "Nintendo 64 Hardware." 13 Dec. 1999. http://www.nintendo.com/n64/expansionpak.html. "Out of the Shadows: Nintendo 64 Debuts in Japan." Nintendo

Colonial America to Modern America Essay

All the colonies that were founded in the seventeenth century contributed to the values of perennial America. The three colonies that made the most significant contributions were the colonies of Virginia, Pennsylvania, and Connecticut. These colonies displayed the democratic government that we are ruled under today, their educational opportunities were strong and sound, and the religious toleration of these colonies was strong and many religions shared the colonies in peace. Their social plurality kept them safe from the Indians and helped them build relationships that made their colony successful and thrive, while other colonies struggled to survive. These relationships that were formed helped their economic materialism, trade. The colonies of Virginia, Pennsylvania, and Connecticut contributed greatly to the type of government that we use today. Although Virginia was first ruled by crown, the people, under Nathaniel Bacon, created a document, Declaration in the Name of the People (primary source, document 9). This document convicted the governor of Pennsylvania of crimes against the people and they over threw him and took control for themselves. Pennsylvania, unlike Virginia, was governed right from the start by the people. The type of government in which they were ruled by was a proprietary government, ruled by the land-owning people. Although the proprietary government is not a true democratic government, matters that needed to be resolved were discussed by all (Richard Townsend). Connecticut was completely self-governing. All the control was under the power of the people locally, no outside force had control (pg 37). The educational value of these colonies was very important. Not only did they show that befriending the Indians would prove to be valuable but also very deadly. The social plurality also had a factor in how the Indians responded to the colonies, whether they were welcoming, or hostile. These colonies showed the good and the bad of treating people who were native to the lands. Pennsylvania for example the people were very friendly towards the Indians that were occupying the lands. This kindliness and love created a bond between the Penn’s and the Indians that was not found in many colonies (Richard Townsend). Virginia was different. Although the governor of Virginia was friendly to the Indians, the Indians still attacked the people of the colony. The colonists, lead by Nathaniel Bacon, wanted the governor to attack the Indians and take vengeance for what had happened to the slain colonists. Berkley, the governor, did not attack, so the colonists took matters into their own hands and chased the governor out of town and attacked the Indians brutally (pg 68). This event was important for the educational value because it showed that rulers needed to listen to the people and act for the people to keep them under control and in the rulers favor. The social plurality in Virginia was that the Indians did not want the colonists there, so they attacked the colonists trying to rid them of lands only to create an uprising that killed many people. This shows that not all the Indians had the same views on the colonists. Connecticut both befriended Indians and created war with the Indians at the same time. The Narragansett Indian tribe helped the people of Connecticut in the Pequot war (pg 52). The powerful Pequot Indians took up war with the people of the area. With the Indian allies, the colonists crushed the Pequot threat. The educational value of this war was that although some Indians are hostile, others are kind when there is a common enemy; this idea carries over to modern America. Virginia was the most economically sound colony, other than Massachusetts, because of the tobacco that the colonists grew and exported to England and other countries (pg 67). Ships exported about 1. million pounds of tobacco out of the Chesapeake Bay by the 1630’s. By the end of century, approximately 40 million pounds of tobacco was exported out of the Chesapeake Bay (pg 67). These Virginian farmers needed a major amount of indentured servants. These indentured servants, or slaves, were paid very low wages from their masters. Pennsylvania was not as economically sound as Virginia because they did not have the direct access to the sea, but they did flourish. The colonists of Pennsylvania befriended the Indians which created trade with them, this added culture to both the Indians and the people of Pennsylvania. They also built mills in which the people from all around brought their corn to be ground up and used in many of the foods that were cooked (Richard Townsend). The trade among the people inside Pennsylvania was sound and very vast. Religious toleration is a key part of modern America. Virginia had a vast population of Scots and of the Irish. These people who immigrated to Virginia where allowed to build churches in which they could go and pray and have masses (pg 88). This created diversity in Virginia and made them a prospering colony. Pennsylvania, who was accepting of anyone, allowed people to practice their religion in freedom (Richard Townsend). Connecticut had a harsh religious toleration. The Blue Laws of Connecticut, forbid people to have any other worship than Lord God, or they would be put to death (The Blue Laws of Connecticut, Deuteronomy 13. 6. Exodus 22. 20). There were many other laws that forbid people of other religion to do certain actions. These laws were not accepted vastly, only to the people who read the bible. The colonies of Virginia, Pennsylvania, and Connecticut are three colonies that contributed the most to modern America. Their economic materialism was sound which made them all successful colonies and allowed them to expand and thrive. The democratic values of these colonies helped shape the democracy that we use today. Their educational opportunities gave us the knowledge of knowing what no to do when events like theirs arise again, so history does not repeat itself. The religious toleration made America a country in which any religion is accepted.

The Memo Every Woman Keeps in Her Desk

Case Analysis: The Memo Every Woman Keeps in Her Desk Introduction In this case study, Liz Ames has come up against an all too common problem in business today: gender bias. Effectively managing racial, ethnic and gender diversity is not just a human resources issue; it is a serious business issue. Background The recent departure of several senior-level women at Vision Software has significantly elevated Liz’s concern for gender bias at the company. She has arrived at a point where she feels compelled to communicate her frustration to their CEO, John Clark. She has experienced some uncertainty on whether or not she should send him a memo, and has asked for advice from a colleague whom she trusts. Problem Statement Liz’s male colleague seems to be considering only whether or not he should advise Liz to send or not send the memo. The issue here is not whether Liz should communicate her message to Clark, but how and when she should communicate that message. As her colleague examines his options for counseling and supporting her, he should carefully consider how best he can help communicate the importance of addressing gender diversity at Vision Software. Analysis and Issues When the senior-level women at Vision resigned, it seems from the information in Liz’s memo that people assumed that they were choosing family over a career and therefore, management believed there was nothing that the company could have done to retain these women. However, these women may have left for better opportunities, potentially with competitors. Vision’s obvious costs of losing these employees include the loss of investment made in recruiting and training them as well as the cost of recruiting and training their replacements. Yet, the hidden cost of employee turnover is possibly even more devastating. These hidden costs include the loss of intellectual capital and the potential for the former employee to become a competitor; potential disruption in the continuity of Vision’s customer service and the associated dissatisfaction and potential loss of market share; and the negative impact on the morale, motivation and productivity of the remaining employees. If Clark is just starting to recognize the high cost of losing these seasoned employees, he should be receptive to Liz’s message and wide open to strategies for resolving the issue. However, it would most likely be a mistake for Liz to communicate the message in a memo that she alone has authored. The one-way communication channel afforded by a memo does not provide Liz with the ability to tweak her message on the fly as she receives feedback from Clark. Recommendations Liz absolutely needs to communicate the important points of her memo to Clark, but this is far too important and complex of a subject to effectively address in a memo. A subject of this level of importance and involvement is much better suited for interactive communication. Liz’s colleague should advise her to work with him and other like-minded co-workers to develop a strong business case for gender diversity that will effectively persuade Clark, convincing him that Vision will lose out on the best executives, senior-level talent and potentially new business and customers if it continues to operate in an environment of exclusionism. Then, taking it a step further, they need to convince Clark that Vision will be able to capitalize on diversity by integrating it into their business strategy and company culture. Clark needs to be able to relate to their cause and adopt it as his own. They should be sure that Clark understands that women are a rapidly growing and highly educated group from which Vision will need to recruit and develop its future leadership. Vision’s high cost of failing to address gender diversity issues will be significant, including the cost of turnover and the inability to attract and advance talented managers. In an environment of exclusionism, talented leaders of both genders will depart for better opportunities in more open and progressive companies. In order to bolster her argument for gender diversity, Liz needs to remove all of the conjecture from her message. She needs to replace any statement that begins with â€Å"I believe† and replace it with facts. She could talk with the women who resigned to find out the true reasons for their departures rather than guessing and putting words into their mouths. For example, Susan French did not receive the esteem and authority that her male predecessors enjoyed. This disparity in authority caused Susan frustration that ultimately led to her resignation. Liz needs to cite this and other specific incidents that can be corroborated. She must choose her examples carefully, selecting only those that really strengthen her case. Stories of a man commending his wife and a male coworker going home to play mom are not firm examples of gender bias, thus weaken her argument. Stories of women being closed out of meetings and purposely excluded from conversations serve well to strengthen her case. In her memo, Liz has adopted a negative and accusatory tone that could serve to alienate Clark, leading him to dismiss the message as too extreme. If Vision truly does have an atmosphere that slowly erodes a woman’s sense of worth and place, why has she continued to work there for ten years? Once Liz crafts her message to remove the negative tone and accusation, it will be much more persuasive to Clark. Over dramatizing this situation will not serve the goal of effective and persuasive communication. Conclusion/Summary Liz’s message of the importance of gender diversity is a critical one which needs to be communicated in an effective and compelling manner. Liz’s male colleague should provide her with coaching, support and corroboration to build a solid business case for developing an atmosphere of gender diversity at Vision Software. Vision’s need to develop senior-level women is a critical business management issue. Those companies that learn to manage gender diversity are able to recruit and retain the most talented managers, reduce turnover costs, respond to the changing marketplace, and, ultimately, make better business decisions. Vision will reap benefits within the company such as increased employee retention, loyalty and morale, as well as the potential for increased customer satisfaction and market share. The approach to the communication with Clark needs to be well planned and ffectively crafted. Liz needs to take a number of steps to strengthen and fortify her message, build cohesive strength in numbers with her co-workers, and then communicate the message to Clark in a positive, proactive and supportive manner. Sexist or exclusionary practices are not good for anyone in a business. Liz has taken on the task of communicating the message to senior management so she now has a responsibility to craf t a message that has the best opportunity to be heard, understood and well-received by the CEO and others in management at Vision.